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August 26, 2018

As the digital world continues to evolve, the acronyms are starting to pile up. From the very beginning with AOL, we now have IoT, SaaS, CRM, SEM, SEO, SMO, RFID, ESN, and we'll also throw in a LOL. If you're not immersed in technology, specifically digital media techn...

March 28, 2018

Look, your customers are busy and like all of us, they are probably multi-tasking and working on 20 projects at a time.  The last thing you want to do is badger them to the point that they don't want to do business with you simply because you annoyed them.  Your goal s...

December 3, 2017

One thing is for certain with social media and the digital, on-demand world we live in today - it has given everyone the opportunity to have a voice. The voices (and personas) we see on social media are open to interpretation, whether it be for authenticity or believab...

October 5, 2017

One of the most common questions I receive is "Which social platform should my business be on." The answer is too easy: Whichever platforms your customers are on.

It sounds easy but is it? Yes, it is! Without a detailed history lesson, we'll only rewind to 2005 when Fac...

September 17, 2017

I was visiting a client who had a specialty retail store in a suburban strip mall. The strip mall had excellent anchor stores and the parking lots were always full, however my client was struggling to get people in her door.

I had been secretly shopping and assessing he...

July 30, 2017

We've all been there, at a summer BBQ where the grill master is giving us the step by step process for his grilled masterpiece. "First, I brine it with this, then I rub it with that. I give it two smacks, but not three, and then put the meat on the grill at a 45 degree...

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What is the difference between SEO and SEM?

August 26, 2018

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