One of the most common questions I receive is "Which social platform should my business be on." The answer is too easy: Whichever platforms your customers are on.
It sounds easy but is it? Yes, it is! Without a detailed history lesson, we'll only rewind to 2005 when Facebook and Twitter became available to the general public causing a social media boom. That was 12 years ago. If you're not on social media and taking advantage of all that it offers, consider yourself 12 years behind. Businesses need to be on social media just like they need to accept credit cards. How many cash only businesses do you still see? Hardly any.
Back to it being easy. As a business owner all you need to do is know which social platforms your customers are on and meet them there.
Let's break that down:
Know which social platforms your customers are on. To do this successfully you need to do some customer segmentation and customer journey mapping. Not familiar with these exercises? Fear not, I'll help you. You need to identify your customer personas and their tendencies first, and then track track how they shop for your product/services. This will provide insight on which social platforms they use.
Meet them there. That's right, meet them. Think about when you meet a friend at a party. You don't show up, hide in the corner, and avoid them, do you? If you do, that's not good. Instead, you say hi, engage with them, ask them how they are doing, etc. Your strategy for social media needs to be deliberate and engaging.
A big misconception is that social is the way of the future. Guess what, it's already here. If your business isn't doing social, money is being left on the table or being given to the competitors. Social isn't an option.