DOORMAT Marketing - My Type of Marketing!
I was visiting a client who had a specialty retail store in a suburban strip mall. The strip mall had excellent anchor stores and the parking lots were always full, however my client was struggling to get people in her door. I had been secretly shopping and assessing her store for the past thirty days and I was there to show her what I found. Something stood out to me during the thirty days of observation: her store doormat was impeccably clean every time I was there. I attri
DOORMAT Marketing - My Type of Marketing!
I was visiting a client who had a specialty retail store in a suburban strip mall. The strip mall had excellent anchor stores and the parking lots were always full, however my client was struggling to get people in her door. I had been secretly shopping and assessing her store for the past thirty days and I was there to show her what I found. Something stood out to me during the thirty days of observation: her store doormat was impeccably clean every time I was there. I attri
